IAPA

WEBINAR

How to Refine / Restart your Business Development Efforts – With a Post-Pandemic, Long-Term Strategic Vision

WEBINAR, 12 May 2020, 2PM GMT,

There is little doubt that the Covid-19 outbreak will have a long-term impact on the corporate global landscape; however, there will be opportunities for you and you firm if you choose to strategically position yourself and your firm now. This webinar will help you to re-evaluate your current clientele and plan for the “fallout” of the aftermath so that you can make the appropriate pivot now in order to feel more confident about the future. Whether you want to redefine your personal marketing efforts, or those of your team, this is the webinar for you. Many professional service providers – especially CPAs and attorneys - are concerned about how the current pandemic-effected work environment might negatively impact their clients which will, undoubtedly, affect their practice.

Now is the time to:

a) Reevaluate your marketing and business development efforts in order to feel more confident about the types of clients you are serving now
b) Define the criteria for the ideal clients you should target in the near future,
c) Learn how best to craft a message and market to them in a way that will demonstrate outstanding value from your competitors

We look forward to seeing you