When 100 accounting marketing professionals were recently surveyed, an overwhelming response to the question “What is the biggest challenge facing your firm that should be addressed in the next twelve months?” cited top concerns that clearly fell into the category of “creating a marketing culture”.
A marketing culture is more than knowledge about a firm’s products and services or how a firm compares to its competitors. It’s more than brochures, a great website and killer proposals. Culture is defined as a set of shared attitudes, values, goals, and practices that characterize an organization. Thus, a firm with a marketing culture believes in and consistently practices marketing techniques that ultimately reflect the organization itself.
This can be a challenge as many professional service providers still struggle to understand the value of marketing, demonstrate their own credibility and provide evidence of revenue based on marketing efforts.
Topics to be explored during the Webinar:
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